You can’t blame Las Vegas Raiders star pass rusher Maxx Crosby for turning sacks into sponsorships—most recently, he signed up with Monster Energy.
The Raiders’ vaunted defensive end has officially teamed up with Monster Energy in a partnership that feels like a perfect collision of grit, intensity, and unapologetic edge.
Crosby, one of the NFL’s most feared pass rushers, isn’t just endorsing the iconic green claw—he’s embodying the relentless mentality that has earned him four Pro Bowl selections and established him as one of the league’s top sack artists. With 59.5 career sacks since 2019, Crosby’s motor never stops running. This intensity aligns perfectly with the energy that Monster thrives on.
Monster Energy, The Condor—A Match Made In Heaven
“I’ve been a Monster fan for years—it helps keep me energized daily and I love the legendary Claw,” Crosby said in the announcement. “Can’t wait to get to work with them.”
The partnership extends beyond mere sideline branding. Monster Energy is now the official sponsor of Crosby’s podcast, The Rush, featuring custom segments and prominent branding across 40 episodes. Crosby will also lead digital activations, appearances, and exclusive content. In turn, that solidifies Monster’s presence in both his football career and media efforts.
Dan McHugh, Monster Energy’s CMO, described Crosby as “power, passion, and pushing limits personified,” highlighting the defensive end’s unmatched intensity on the field and his inspiring influence off it.
This collaboration also connects Monster directly with grassroots football fans through Crosby’s Sack Summit, a showcase for elite pass rushers that will now feature Monster’s distinctive edge.
Crosby has transformed into more than just a football player; he has become the face of the Raiders. Additionally, he stands as a cultural icon. Crosby balances his on-field dominance with podcasting, youth camps, and community outreach. For Monster Energy, this partnership extends beyond merely placing a logo on a helmet. It focuses on aligning with an athlete who truly embodies the brand’s raw and fearless spirit.
One thing is clear: Maxx Crosby and Monster are not merely collaborating—they’re unleashing a powerful force together.
Related: Broncos Nearly Got TE Brock Bowers; Imagine What If?
*Top Photo: AP Photo/Zach Bolinger