Drop it Like it’s Hot! The Raider Ramble brings you our offseason player review series, we’re starting with WR Amari Cooper

Coming off of two 1,000+ yard seasons in 2015 and 2016, Oakland Raiders wide receiver Amari Cooper went into a black hole and never came out in 2017. Barring one tent-pole performance in Week 7 for the Raiders, Cooper’s season was beyond a disappointment–it was a downright travesty.

Raider Nation saw a bulked up version of Cooper who looked poised to use his added strength to pose his will on opposing defenders in Week 1. Cooper managed to find the end zone early against the Tennessee Titans by leveraging his tenacity with a little help from his friends.

Amari Cooper carries the Titans defense into the end zone! #OAKvsTEN pic.twitter.com/Ew225mrIkM

Todd Downing’s unwillingness to pivot in Week 3 was compounded by a distraction inside and outside the locker room that would lead to a season of offensive turmoil for the rest of the 2017 season. Cooper struggled mightily in the weeks to come. “Coop” failed to find the end zone in Weeks 2-6.

Redemption Song…

Cooper reemerged in one of the most electrifying games to ever be played at the Oakland Coliseum. Cooper tallied 11 catches on 19 targets for 210 yards and two scores under the bright lights of Thursday Night Football. Carr linked up with Cooper, Cook, and Crabtree in a display of will that Steve Sabol would drool over. The Silver and Black propelled themselves back into the spotlight and playoff relevance against their oldest rivalry on national TV and Raider Nation rejoiced.

A Fall from Grace…

Cooper wouldn’t break the 100-yard mark again until Week 17. In a game that meant nothing more than pride and bragging rights Coop broke out with one last highlight:

The third-year wide receiver spent the second half of the season hampered by injuries. The concussion and ankle sprain sustained against the Broncos held him out of the Giants game. The coaches decision to play him in Kansas City caused him to re-injure his ankle. Subsequently, this was also the game that would seal the fate of the “Del Rio regime.”

In Conclusion…

Cooper would tally a mere 680 yards on 48 receptions while receiving 96 targets in 2017. Furthermore, Cooper’s five drops rank him ninth in league in 2017. While five is an improvement over the 10 drops he had his rookie year, it places him far from reliable. Additionally, he is leaving a trail of bread crumbs that leads us right back to his 2015 NFL.com draft profile:

STRENGTHS

Asked to become a dominant offensive threat and did so. Accelerates to top speed and stays there at the top of his routes. Consistently able to get defenders leaning before breaking them off in the other direction. Owned the post route. Play speed includes a second gear. Good feel for traffic on crossers and is able to adjust and avoid the big hit. Unafraid to work the middle and secures the tough catch in traffic. Sticks it and gets it out of breaks, creating instant separation. Not content to sit in zone as covered target. Works to make himself presentable to quarterback. Competes hard and makes big plays in big games. Worked outside and from slot and varies his route speed. Tracks the ball well and has burst to run under and finish for six. Caught absolutely everything during NFL Scouting combine workout.

WEAKNESSES

Needs to finish routes. Will stop or occasionally adjust route, putting quarterback in danger of an interception. Can improve use of body to shield defenders from the ball. Run blocking can improve. Could use a little more fire in that department. Focus drops have been an issue at times, dropping 13 passes over the last two seasons.

Tendencies aside, there is no doubt that the highly criticized and often predictable offensive scheme implemented by Downing hamstrung Cooper this past season. Couple that with a mid-season injury and a quarterback struggling to find his identity and rhythm in a new system and you’re going to have problems.

The drops that plagued Cooper were contagious this year. Oakland finished the season fourth in passes dropped. Oakland has been amongst the top 5 teams in this category for the past four years.

Is it all on Coop? No. However, as a first-round draft pick and the first option in, what is touted to be a high-powered offense, all eyes are on you. Cooper graded out with a 51.9 (poor) rating according to PFF.

More to Come…

The bright spot in all this is Cooper seems to flourish in the slot position. Halfway through the 2017 season the route-running guru graded out higher than 61 other qualifying receivers who lined up on the inside. With Jon Gruden bringing a dynamic and creative offense that’s built on mismatches and pre-snap motion, the greatness of Amari Cooper lies in his future.


Written by: Kenny Stapler

For more weekly Oakland Raiders insight and commentary make sure to tune into The Pillaging Podcast (iTunes, SoundCloud, and Stitcher Radio) with Kenny Stapler and Crew.

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4 Comments on "Year in Review: Amari Cooper"

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Dan78
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Pillagingjustforfun.com

PHXR8R
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Amari Cooper belongs in the slot full time. He does not have the “it” personality to be a number one receiver. Although there are definitely drawbacks to having a “Diva” persona, the one quality which is benificial for an elite number 1 is confidence/bravado. Elite receivers dictate coverage with their swag. Believing every ball thrown belongs to you, and that the DB is simply a factor in degree of difficulty is purely mental. That mentality leads to a “Diva” alter ego. It’s the “it” for receivers. They are born with it or not. Cooper does not have “it”. He can… Read more »
MA david
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And that’s why that mtf JDR is gone..The worse coaching staff in all of football..These prima donas need discipline in the worse way…Raiders looked to have vaginas in 2017

Steven Araujo
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Nice article Kenny! Your facts and writing are much better than that of supposed Bay Area ‘gurus’.
Keep up the good work!